creative direction \\ content development \\ design
Our Story begins…
L’More Chocolat’s Grand Opening was scheduled for August 2017. There was already steady foot traffic due to location creating a good amount of hype, so we realized there was a big need for internet presence.
We asked ourselves, “How can we convey the same excitement that people experience when they walk by the under-construction shop?”
The answer: Refer to the pink door. People LOVED the pink door.
Campaign name: "The #pinkdoor opens” — A countdown campaign. Tone of voice designed to be playful, seductive and romantic, the images to be mouth-watering and emotional.
Goal: Run 2 variations of campaign on Facebook and Instagram.
We received 70 organic followers of Facebook during this 10-day campaign and successfully set the brand's tone for messaging moving forward.
Instagram posts didn’t do so well, bringing in 20 only followers during the 10 days.
Next phase for Instagram engagement would be testing Instagram Stories.