Ellen Stoehr Design
freelance creative director \\ designer

Greenbird Tree Care

Brand refresh


Logo refresh \\ color palette + application \\ font suite + application

Our story begins…

At Greenbird Tree Care LLC, it is hard work to speak for the trees. By combining industry standards and practical experience to properly care for the trees all year round, in addition to shrubs and all types of residential and commercial landscapes, Greenbird Tree Care maintains their excellent customer service and passion to do what they love — care for the trees.

The problem? They didn’t have a logo that exhibited such a glorious message.



The need

In preparation for new merchandise, new print collateral, and new web site, Greenbird Tree Care realized a new look might be worth their while before spending all this money on merchandise. They needed a new logo that would acclimate across all their machinery, clothing, and printed items.

GreenBird Tree Care LLC Brand Refresh



The outcome

A full brand strategy-based identity — primary, secondary and reversed-out logos, color palette, font suite, and merchandise mockups with a brand guideline containing use cases.

Photo: Original GreenBird Tree Care Logo

Photo: Original GreenBird Tree Care Logo